Clean Label in general

Clean label is a consumer driven movement, demanding a return to real food and transparency through authenticity. Clean Label says that nutraceuticals should contain natural, familiar, simple ingredients that are easy to recognize, understand, and pronounce.

Therefore, industry has to look for new excipients & ingredients and replace the artificial ingredients or synthetic chemicals. Here the industry can benefit from consumer-friendly labelling to the customer.

Always remember: Consumers & customers paying attention to the list of ingredients & are good informed.

There are a few accepted challenges faced by the brand owner and the contract manufacturing organization (CMO) when developing such products. The first challenge is to find natural, non-GMO ingredients. To source organic ingredients when they are available and keep products allergen/gluten-free.
Correctly manufacture products without traditional manufacturing aids (excipients/non-active ingredients) are required. Minimize use of additives and fillers.
The industry should also pay attention to changes to regulatory requirements lead to formulation adjustments.

BIOGRUND is member of the Clean Label Alliance.